10 Tips Your Business Can’t Survive Without

It’s predicted there’ll be…2.62 BILLION ACTIVE SOCIAL MEDIA USERS by the end of 2018. That’s a hell of a lot of people. 34% of the world’s population, in fact. So, it’s probably worth BUSINESSES like yours, making them pay.

SOCIAL MEDIA ACTIVE USERS BY PLATFORM

Before we take a deep dive into our Social Media Marketing Tips, let’s take a look at some more numbers. Nothing quite says it like a stat, does it?

Active Users

Facebook– 2.01bn

Youtube-1.5bn

Instagram-700m

Tumblr-369m

Twitter-328m

Pinterest-200m

LinkedIn-106m

If you can’t find your audience in that list of social platforms, you won’t find them anywhere.

But what if you’re not a SOCIAL MEDIA MARKETING specialist? Or you’re just starting out?

Don’t worry, Einstein’s got your back.

SOCIAL MEDIA MARKETING TIPS

CREATE A SOCIAL MEDIA MARKETING PLAN
social media marketing plan

Do you think starting a campaign without a plan, will garnish any measurable results?

No.

If you are ever going to be able to measure the success of your marketing strategy, you’ll need a plan and detailed goals.

Use these three questions as a starting point:

What do you want to gain from social media marketing?
Why should your audience care what your business has to say?
Where do your target market congregate? How can you reach them?


LISTEN TO YOUR AUDIENCEsocial media marketing tip listen
Customers, leads and prospects are much more likely to give you honest feedback via social media platforms, than telephone or email.

Why?

They’re on them all the time.

Look at your social media platforms as an extension of your customer service.

Use their feedback to improve your product, content and ultimately your customers’ experience.

Discover their interests, pain points and desires. Use it to take your marketing campaign to the next level.



BE CONSISTENT
social media marketing tips consistency

Don’t go overboard and don’t give up!

Use your social media marketing plan to decide which platforms deserve more attention. Settle on a number of posts/updates per day and stick to it.

You might be desperate for an IDEAL POST/UPDATE number here, we’re sorry you aren’t going to get one from us.

Every marketing website will tell you a different number. The truth is, it depends on your market, audience and social media strategy. We’d advise at least 1 per day, but no more than 8.

The content you share must be consistent too. Every post/update should be in line with your CORE BRAND VALUES.

Don’t waiver from this. Inconsistent updates will alienate existing followers and gain new ones that quickly disappear.

Read More > > Social Media Marketing: 10 Tips Your Business Can’t Survive Without